Summit Entertainment’s “The Twilight Saga: New Moon” continues to reign supreme in the box-office for the Thanksgiving weekend. For the whole five-day holiday, the film earned an estimated $66 million from 4,042 screenings nationwide. $42.5 million of the gross came from the weekend. The success garnered by “New Moon” far exceeds the earnings of “Twilight” for its full run. The second installment comes in this Sunday with $230.7 million beating the $192 million gross total for “Twilight”. “New Moon” also won the hearts of international audience grossing $85.1 million for a worldwide total of $473.7 million in just 10 days of screening.
However for its second week run, “New Moon” experienced a larger drop of 70% than the 62% of “Twilight”. The huge drop was expected based from the larger earnings of $142.8 million for its opening compared to the $69 million “Twilight” earned in its opening. Summit Entertainments keeps their hopes high the film would continue expanding. Drops of 60% or more for the second week run are normal for huge franchises like “Spider-Man” or “Pirates of the Caribbean” considering their huge fan base keeps franchise films afloat. Observers of the box-office believe “New Moon” would reach the $300 million mark domestically.
Over the same Thanksgiving run meanwhile, a strong competitor has emerged in the likes of Sandra Bullock and Quinton Aaron’s “The Blind Side”. The film nearly knocked out “New Moon” for the holiday run as it earned $40.1 million over the weekend from 3,140 theaters against the $42.5 million of “New Moon”. The difference was slim but not enough to knock off the vampire-werewolf series from the top spot. The gross earnings of “The Blind Side” at present are $100.3 million.
Holding the top spots at the box-office are “New Moon”, “The Blind Side”, Sony’s “2012”, and Disney’s family comedy “Old Dogs”.
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