Many films are seeking to follow on the successful footsteps of James Cameron’s “Avatar”. Recently Warner Bros. Announces its plans to convert some of the most highly demanded film releases for the year from 2D to 3D. Included in their current line-up is the CGI epic “Clash of the Titans” and the much-awaited “Harry Potter and the Deathly Hallows, Part I”. Paramount is also in the process of convincing director Michael Bay to create the third instalment of “Transformers” into a 3D masterpiece as well.
At first, many may believe this major decision being implemented by most studios is a move to bank on the current mile-high success of “Avatar”. Warner Bros. corrects however that their choice is far from simply following the trend. Dan Fellman, representative for Warner Bros. domestic distribution boldly states, “We are experienced and have been successful in the conversion of 2D to 3D going back to such hits as ‘The Polar Express,’ select scenes in ‘Superman Returns’ and the last two Harry Potter films“.
First in the pot is “Titans” which was originally set to be released earlier but was eventually pushed back to an April 2 release in order to accommodate the shift to 3D. Shortly after, the next instalment for the “Harry Potter” franchise, “Deathly Hallows, Part I” would undergo the conversion to make it to its designated schedule at the 19th of November. Other films under Warner Bros. set to receive the 3D treatment are “Cats & Dogs: The Revenge of Kitty Galore” and Zack Snyder’s “Guardians of Ga’Hoole” due on September.
Jeff Robinov, Warners film group president, says “We’re excited about 3D and look forward to bringing a rich, involving visual experience to audiences around the world”.
Meanwhile, Bay has an opposite take on the 3D process he openly addresses as a mere “gimmick” attempted by many. The director states, “The way I shoot is too aggressive for 3D cameras. It’s a time consuming thing. Who knows … it might be a fad. I’m kind of old school … I like anamorphic lenses, and that is old school.”
However those statements were delivered back in 2009. Now with the smashing success of “Avatar” and nine Oscar nominations under its belt, 3D has completely come out of the shell to become the “new school” in film production for 2010 and the years to come.
Currently, reports confirm that Warner Bros. is bidding of a number of films for individual directors, including the controversial Michael Bay. This may simple mean that the once opposing director may have changed his mind along the way.
There’s a 3D feast to look forward to all-year round.
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